Ring-Ring® is an easy to join community for bicycles and four specific stakeholders that benefit from cyclists: healthcare, (local) government, retail and employers. Cycle kilometers (Ckm’s) travelled by bicycle are measured on a smart device and converted into a value that can be spent at participating stakeholders. Gamification elements push intrinsic motivation.
The data cyclists gather with their smartphones are shared in an open platform with the highest respect for privacy. The platform will attract SMART people to invent SMARTER cities when people are able to thrive. Where people thrive, economies flourish! A healthy mobility choice solves three major problems for people and cities: health, air quality and public space dilemmas. Each Cycle Kilometre is a gift. Think about it!
Nicolaas Beetsstraat 2A
3511 HE Utrecht, The Netherlands
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PHONE: +31 (0) 15 202 6116
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